ADVERTISER - FAQ
What is B2B Avenue?
Who is behind B2B Avenue?
What does B2B Avenue offer and how does its advertising network work?
What kind of sites make up your distribution network?
What precautions does B2B Avenue take to prevent fraudulent activity within its network?
How is B2B Avenue different from other advertising networks?
What kind of advertising opportunities are offered by B2B Avenue?
What are the demographics of the B2B Avenue network?
Do you optimize campaigns?
What sort of targeting options does B2B Avenue make available?
How quickly can you get my campaign up and running?
Can I make changes to my campaign once it has gone live?
Can I halt my campaign once it has gone live?
What creative ad units do you offer?
Do you accept rich-media creatives?
What kind of pricing models does B2B Avenue support?
What is CPM (cost per 1000 impressions)?
What is an impression?
What is CPC (cost per click)?
What is a 'click-through' (often referred to as a 'click')?
What is a CTR (click-through ratio)?
What is CPA (cost per action)?
Do you offer reporting?
What does it cost to advertise with B2B Avenue?
How do I apply to your network?
Where can I get answers to questions not found on this page?
Q: What is B2B Avenue?
A: B2B Avenue a one stop B2B marketing and advertising solution center that offers B2B advertisers access to robust B2B vertical channels and audiences which they would not reach otherwise. B2B Avenue is instrumental in helping its Advertisers reach senior executives, industry leaders and people in charge of the buying decisions, in short, people whose opinions matter.
Q: Who is behind B2B Avenue?
A: B2B Avenue is composed of industry leaders with years of experience in marketing, sales, business development, technology and operations.
Q: What does B2B Avenue offer and how does its advertising network work?
A: B2B Avenue helps advertisers attain strong ROI by distributing their ads across a vast network of quality B2B sites.
Q: What kind of sites make up your distribution network?
A: Our strict eligibility requirements and personal review of each distribution partner ensures that our advertisers are offered B2B distribution channels of the highest quality.
Q: What precautions does B2B Avenue take to prevent fraudulent activity within its network?
A: Fraud prevention is one of the highest priorities at B2B Avenue. Advanced automated and manual anti-fraud procedures are used to ensure that the advertiser only receives legitimate traffic.
Q: How is B2B Avenue different from other advertising networks?
A: From the very beginning B2B Avenue has focused on recruiting top of the line sites and distribution partners in order to provide its advertisers with a competitive edge. Our focus on high-quality B2B sites significantly improves advertiser's campaign performance.
Q: What kind of advertising opportunities are offered by B2B Avenue?
A: B2B Avenue currently offers banner and pop-out advertising campaign options.
Q: What are the demographics of the B2B Avenue network?
A: B2B Avenue offers advertisers access to a wide audience of different demographic profiles. With the help of our sophisticated targeting tools, advertisers can reach targeted B2B markets.
Q: Do you optimize campaigns?
A: Yes, in fact, we place great emphasis on optimizing each campaign's performance so that our advertisers can benefit from more efficient and effective campaigns.
Q: What sort of targeting options does B2B Avenue make available?
A: B2B Avenue offers highly targeted campaign possibilities allowing advertisers to reach a specific B2B audience.
Q: How quickly can you get my campaign up and running?
A: B2B Avenue can get your campaign set up within 1-3 business days once all materials are submitted.
Q: Can I make changes to my campaign once it has gone live?
A: Yes. You can contact your client manager and begin optimizing your campaign as soon as it launches.
Q: Can I halt my campaign once it has gone live?
A: Yes. To do so, please contact your client manager.
Q:What creative ad units do you offer?
A: We currently offer the following ad units:
- 468 x 60 Banner
- 120 x 600 Skyscraper
- 728 x 90 Leaderboard
- 300 x 250 Rectangle
- Pop-Under
Q: Do you accept rich-media creatives?
A: Yes. We accept rich-media creatives.
Q: What kind of pricing models does B2B Avenue support?
A: We support the CPM pricing model.
Q: What is CPM (cost per 1000 impressions)?
A: CPM is an online advertising pricing model where the advertiser is charged per each 'one thousand impressions' that is delivered.
Q: What is an impression?
A: An impression is the display of an advertising material which may be a banner creative, text, or pop-out that is linked to the advertiser's product or service site on the Internet.
Q: What is CPC (cost per click)?
A: CPC is an online advertising pricing model where the advertiser is charged per each delivered 'click- through'.
Q: What is a 'click-through' (often referred to as a 'click')?
A: A 'click-through' defines that action where a potential customer (the internet user) is referred to the advertiser's website from a website containing the advertiser's link or ad.
Q: What is a CTR (click-through ratio)?
A: CTR is a measure used in determining the efficiency of a particular CPC campaign. The ratio is arrived at by calculating the percentage of clicks received from displayed impressions.
CTR = Number of Clicks / Number of Impressions
Q: What is CPA (cost per action)?
A: CPA is an online advertising pricing model where the advertiser is charged per each desired 'action'. The 'action' is determined by the advertiser and may be a click-through, a submittal of a lead form, or another user action.
Q: Do you offer reporting?
A: Advertisers are offered advanced reporting and campaign tracking tools to oversee their campaign's performance.
Q: What does it cost to advertise with B2B Avenue?
A: Please contact us to learn about our current prices.
Q: How do I apply to your network?
A: Visit the Advertiser's Sign-Up page to advertise on our network of B2B sites.
Q: Where can I get answers to questions not found on this page?
A: If you still have questions feel free to contact us at advertisers@b2bavenue.com
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