AGENCY - FAQ
What is B2B Avenue?
Who is behind B2B Avenue?
What does B2B Avenue offer and how does its advertising network work?
What kind of sites make up your distribution network?
What precautions does B2B Avenue take to prevent fraudulent activity within its network?
What efforts does B2B Avenue take in securing Agency's clients' brand names?
How is B2B Avenue different from other advertising networks?
What kind of advertising opportunities are offered by B2B Avenue?
What are the demographics of the B2B Avenue network?
Do you optimize campaigns?
What sort of targeting options does B2B Avenue make available?
How quickly can you get my client's campaign up and running?
Can I make changes to my client's campaign once it has gone live?
Can I halt my client's campaign once it has gone live?
Do you accept rich-media creatives?
What kind of pricing models does B2B Avenue support?
What is CPM (cost per 1000 impressions)?
What is an impression?
What is CPC (cost per click)?
What is a 'click-through' (often referred to as a 'click')?
What is a CTR (click-through ratio)?
What is CPA (cost per action)?
Do you offer reporting?
What does it cost to advertise with B2B Avenue?
How do I apply to your network?
Where can I get answers to questions not found on this page?
Q: What is B2B Avenue? A: B2B Avenue is your one stop B2B marketing and advertising solution center offering B2B advertisers and agencies access to robust vertical B2B channels and audiences which they would not reach otherwise. B2B Avenue is instrumental in helping its clients reach senior executives, industry leaders and people in charge of the buying decisions, in short, people whose opinions matter and is committed to providing its clients with the most advanced online marketing techniques coupled with professional guidance and superior support that result in higher campaign ROI.
Q: Who is behind B2B Avenue? A: B2B Avenue is composed of industry leaders with years of experience in marketing, sales, business development, technology and operations.
Q: What does B2B Avenue offer and how does its advertising network work? A: B2B Avenue grants agencies access to high quality B2B vertical channels that enable their clients to reach their desired target markets. Agencies are provided with a complete spectrum of online marketing solutions that ensure a higher ROI for their clients' campaigns.
Q: What kind of sites make up your distribution network? A: B2B Avenue concentrates exclusively on the B2B online advertising sector. B2B Avenue represents some of the leading online business publications and trusted brand names.
Q: What precautions does B2B Avenue take to prevent fraudulent activity within its network? A: Fraud prevention is one of the highest priorities at B2B Avenue. Advanced automated and manual anti-fraud procedures are used to ensure that the agency's clients receive only legitimate traffic.
Q: What efforts does B2B Avenue take in securing Agency's clients' brand names? A: B2B Avenue has developed and deployed an advanced proprietary technology that safeguards agency's clients' brand names.
Q: How is B2B Avenue different from other advertising networks? A: B2B Avenue differentiates itself from other networks by focusing exclusively on the B2B sector.
Q: What kind of advertising opportunities are offered by B2B Avenue? A: Please refer to our Ad formats page.
Q: What are the demographics of the B2B Avenue network? A: B2B Avenue offers agencies access to a wide audience of various B2B segments. By utilizing our sophisticated targeting tools, the agency's B2B clients are given the ability to reach their desired B2B markets.
Q: Do you optimize campaigns? A: Yes! In fact, we place great emphasis on optimizing each campaign's performance so that our agency's clients reap the benefits of more efficient and effective campaigns.
Q: What sort of targeting options does B2B Avenue make available? A: B2B Avenue offers highly targeted campaign possibilities allowing the agency's clients to reach a specific audience.
Q: How quickly can you get my client's campaign up and running? A: B2B Avenue can get your client's campaign set up within 1-3 business days once all materials are submitted.
Q: Can I make changes to my client's campaign once it has gone live? A: Yes. You can contact your dedicated client manager and begin optimizing your client's campaign as soon as it launches.
Q: Can I halt my client's campaign once it has gone live? A: Yes. Just contact your dedicated client manager.
Q: Do you accept rich-media creatives? A: Yes. We accept all forms of rich media.
Q: What kind of pricing models does B2B Avenue support? A: We offer the CPM pricing model.
Q: What is CPM (cost per 1000 impressions)? A: CPM is an online advertising pricing model where the advertiser is charged per each 'one thousand impressions' that is delivered.
Q: What is an impression? A: An impression is the display of an advertising material which may be a banner creative, text, or pop-out that is linked to the advertiser's product or service site on the Internet.
Q: What is CPC (cost per click)? A: CPC is an online advertising pricing model where the advertiser is charged per each delivered 'click- through'.
Q: What is a 'click-through' (often referred to as a 'click')? A: A 'click-through' defines that action where a potential customer (the internet user) is referred to the advertiser's website from a website containing the advertiser's link or ad.
Q: What is a CTR (click-through ratio)? A: CTR is a measure used in determining the efficiency of a particular CPC campaign. The ratio is arrived at by calculating the percentage of clicks received from displayed impressions. CTR = Number of Clicks / Number of Impressions
Q: What is CPA (cost per action)? A: CPA is an online advertising pricing model where the advertiser is charged per each desired 'action'. The 'action' is determined by the advertiser and may be a click-through, a submittal of a lead form, or another user action.
Q: Do you offer reporting? A: Agencies are offered accurate, advanced reporting and campaign tracking tools to oversee the success of their client's campaign. B2B Avenue empowers its agencies' decision making process with on-demand reporting that provides relevant and timely campaign analytics.
Q: What does it cost to advertise with B2B Avenue? A: Please contact us for the latest competitive quote.
Q: How do I apply to your network? A: Visit the Agency's application page for more details.
Q: Where can I get answers to questions not found on this page? A: Please contact us at agency@b2bavenue.com
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