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B2B Avenue empowers agencies by enabling their clients to tap into vertical B2B channels containing leading B2B publishers representing various B2B industry segments. Agencies may choose from three different campaign modes to arrive at a campaign solution that most meets the needs of their clients. Each campaign may run on the entire network (RON), be channel specific (ROC), or run on specific B2B sites (ROS).

RON (Run-of-Network) - General B2B Audience Run-of-Network campaign achieves maximum exposure for agencies' clients. Campaign creatives are distributed across all B2B channels within our network.

ROC (Run-of-Channel) -Channel Specific Audience Run-of-Channel campaign provides agencies' clients with targeted exposure. Agencies select a specific B2B channel segment, or a combination of channels, that will serve as the campaign's target audience.

ROS (Run-of-Site) -Select Target Audience Run-of-Site campaign presents agencies' clients with a highly specific target audience. Agencies hand-pick the individual B2B site(s) on which to run the campaign of their clients.

Technological Targeting Criteria:

• Countries: Limit advertisement delivery to certain countries. This is useful when the advertised product is only of interest for users of certain nationalities or regions.
• State/Province: Limit advertisement delivery to certain regions within countries. This is useful when the advertised product is only of interest for users of certain nationalities or regions.
• Frequency: Limit the number of times a user can view the banners of a campaign within a freely definable time frame. For example, if frequency is set to 3, a user would see the banners of the campaign a maximum of three times, within the defined time frame. After the user has viewed the banner of the campaign three times, the user would only see banners of other campaigns thereafter.
• Time (day, hour): Select the days on which the campaign should run and on which days it should not. This, for example, makes it possible to only display the banners of a campaign on weekends. It is also possible to limit your campaigns to a specified time of day.
• Operating systems: Define which operating systems, the users are running, should be taken into consideration when displaying your campaign ads. This can be useful if, for example, a certain software product is being advertised, which is not available for all operating systems.
• Browser: This can be used if certain banners should not be displayed when a user uses a specific browser.
• Bandwidth: Target users which can view an advertising stream without a loss of quality, due to their broadband internet connection. Through a special measurement procedure, the ad serving technology employed by B2B Avenue can determine the transfer rate of a user's internet connection. This makes it possible to deliver campaigns or banners to users with ISDN and modem connections, or to users with broadband internet connections.
• Domains: Target users by domain endings. If the domain contains the ending ".uk", the user will certainly be originating from the United Kingdom. In most cases, internet users dial into the internet through a specific domain. With this domain, it is often possible to conclude several characteristics for these users.

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